I have the great honor of being the Chief Marketing Officer and Head of Member Engagement for The CMO Club, the world’s premier organization for Marketing Leaders. Traveling to the 30 chapters around the world I have the opportunity to discuss the top issues and challenges of our 700+ members – and stay on top of all the new technologies and best pratices of Marketing’s Digital Transformation.
I’m one of the few Marketing Executives who can double revenue developing B2B/B2C/B2B2C digital marketing tactics from the “code level up.” From start-ups to Fortune 500s, teams from 2 to 22, budgets from <$1m to >$50M. Build, turnaround or grow corporate Marketing departments developing and implementing strategic marketing initiatives through ALL marketing and sales channels. Tactical “hands-on” experience with the latest Marketing technology makes me a better leader and mentor of the team (more revenue, less headcount) and manager of vendor resources (more ROI on Marketing spend).
* Recommended by Congress to be appointed U.S. Ambassador to the Organization for Economic Cooperation and Development (OECD), a Paris-based, 36 member nation, international organization to promote policies that will improve the economic and social well-being of people around the world.
* “Worked The Hill” and obtained Congressional endorsement from “both sides of the aisle” for Intermodal Preemptive Security Enhancement Program (IPSEP) using RFID, cellular and satelitte technology to protect cargo containers from being used by terrorists.
* DirecTV/Primestar, from 400k to 10+M subscribers in 5 yrs. – 3 national Mktg. awards.
* APMEX, the world’s largest eCommerce site for B2C portfolio diversification into gold, silver, platinum, palladium, from $700M to $1.4B in 1 yr. using just over $6M in AdWords and PPC.
* MediGain, B2B Healthcare services provider with a SaaS Analytics/Reporting platform, $3M to $50M in 3 yrs.
* Data Drive Thru “The Tornado” from the inventor’s mind to $10M international sales in 18 mths. Selling as the company spokesperson on Live TV on QVC-US, QVC-UK, QVC-Germany, HSN and the Shopping Channel Canada. Pitched and won Yahoo Tech’s Last Gadget Standing at the International Consumer Electronics Show
* B2B LeadsCon in NYC on “Lead Acquisition: Finding the Right Prospects” – helping my Marketing Executive peers understand how social, mobile, SEO, and lead nurturing can drive client acquisition.
* FierceCMO international webinar on the topic of “Boosting B2B Demand Gen Efforts” instructing BOTH B2C and B2B marketers, on the newest technologies and best practices for leveraging these technologies to manage the customer experience and drive sales.
Data – Decisions – Strategy – Tactics – Execution – Tracking – ROI – Repeat
Healthcare | Financial Services | Consumer Products | Governmental Liaison & Influencer
I would welcome the opportunity to discuss with you how I can join or enhance your team
16 year Mentor – SMU Cox School of Business teaching MBA students digital marketing and leadership skills.
Digital Marketing – B2B. B2C, B2B2C
Direct Response Advertising – TV, radio, print
Lead Generation / Customer Acquisitionn
Strategic Planning & Execution
B2C & B2B Marketing Strategy
Client Relationship Management
Digital Marketing, PPC, SEO, SEM, SMM
Revenue & Profit Growth
New Product Launches