My thanks to McKinsey & Company for engaging me to advise them on eCommerce, Marketing Automation and Web Content Management platforms within Medium and Enterprise organizations and how they impact Marketing, Sales, Ops and Finance. I look forward to the next time.
With over 25 years of experience driving revenue via Marketing, Business Development, Strategic Alliances and Sales for a wide range of companies, I have proven that these skills are applicable to building, turning around or growing a corporate Marketing department in various verticals.
CMO / SVP / Vice President of Marketing – B2B or B2C
Healthcare | Financial Services | Consumer Products | Governmental Liaison & Influencer
Few Marketing Executives are Strategic AND know B2B / B2C /B2B2C digital marketing tactics from the “code level up.” This wide range of experience is needed to build, turnaround or grow a corporate Marketing department. A blend of start-up and Fortune 500 experience, in ALL marketing channels. Tactical “hands-on” execution created a better leader/mentor of the team and manager of vendor resources because I really have “been there and done that.” Highly skilled in developing/executing lead generation and strategic marketing initiatives internationally. Great acquisition marketing leads to great branding – you are driving revenue and building your reputation. Experience and strategy, reinforced by data, with proven tactics equals results.
I’ve been riding this wave of digital Marketing transformation from the very beginning, from spearheading DirecTV/Primestar’s entry into eCommerce to creating/executing some of the first mass email marketing. Drove customer base from 400k to 10M+ through 2,500 direct sales reps and 5,000+ retail locations in over 97 Nielsen markets through DRTV, DR radio, DR print, outdoor, promotions, events, and sales support.
Due to my successes as the VP of Marketing at MediGain, I was asked to speak at the B2B LeadsCon in NYC on “Lead Acquisition: Finding the Right Prospects” – helping my Marketing Executive peers understand how social, mobile, SEO, and lead nurturing can drive client acquisition.
Following that, I was asked to present for a FierceCMO international webinar on the topic of “Boosting B2B Demand Gen Efforts” instructing BOTH B2C and B2B marketers, on the newest technologies and best practices for leveraging these technologies to manage the customer experience and drive sales.
Governmental Liaison – Healthcare and Homeland Security
• Governmental Liaison | Chairman of the New Technology Committee for the Texas Homeland Security Alliance. Throughout Washington DC, I met with legislators and obtained Congressional endorsement/approval from “both sides of the aisle” for the $7+ million IPSEP program (Intermodal Preemptive Security Enhancement Project) to protect the US against threats from cargo containers entering our borders.
• CGT Health – Governmental Liaison and Acting CMO developed patent for devices to treat Carpal Tunnel Syndrome and lower back pain. Met with legislators and federal agencies on bringing products to market.
I would welcome the opportunity to discuss with you how I can join and enhance your team
16 year Mentor – SMU Cox School of Business teaching MBA students digital marketing and leadership skills.
Digital Marketing – B2B. B2C, B2B2C
Direct Response Advertising – TV, radio, print
Lead Generation / Customer Acquisitionn
Strategic Planning & Execution
B2C & B2B Marketing Strategy
Client Relationship Management
Digital Marketing, PPC, SEO, SEM, SMM
Revenue & Profit Growth
New Product Launches