Senior Marketing Executive – CMO | SVP | VP
Healthcare | Financial Services | Consumer Products
You drive $$ revenue with “W.I.T.”- Whatever It Takes AND this proven, successful formula for B2B and/or B2C:
DATA – DECISIONS – STRATEGY – TACTICS – EXECUTION – TRACKING – ROI – REPEAT
A blend of start-up and Fortune 500 experience, executing unique tactics in ALL marketing channels. An unrivaled and deep understanding of SEO and PPC from the code level up. Integrated marketing strategies driving revenues in healthcare, financial services, consumer products and hospitality.
Private Equity | Turnaround | Start-Up | High Growth
* Built marketing infrastructure for MediGain, delivering and executing marketing strategies that have increased revenue by 10X in 4 years.
* Accelerated revenue at start-up, Data Drive Thru from $0 to $10M+ in sales in 18 months.
Digital Marketing Attribution | eCommerce
* Doubled revenue from $700M to $1.4B in 1 year and generated significant ROI at APMEX utilizing strategic digital marketing tactics and the latest in Marketing technology.
Featured speaker – international webinar for FierceCMO Oct. 2015 on the topic, “Boosting B2B Demand Gen Efforts” teaching B2B and B2C Marketing Executives how to use the latest developments in Marketing technology to generate more revenue with less headcount.
Featured speaker at the B2B LeadsCon on Aug. 2015 in NYC on “Lead Acquisition: Finding the Right Prospects” – helping my Marketing Executive peers understand how social, mobile, SEO, and lead nurturing can drive client acquisition and ROI.
Governmental Liaison – Healthcare and Homeland Security
*FDA approval of a new device to treat Carpal Tunnel.
*In DC, I lobbied for and obtained Congressional endorsement/approval from “both sides of the aisle” for the $7 million IPSEP program.
16 year Mentor – SMU Cox School of Business teaching MBA students digital marketing and leadership skills.
Digital Marketing – B2B. B2C, B2B2C
Direct Response Advertising – TV, radio, print
Lead Generation / Customer Acquisitionn
Strategic Planning & Execution
B2C & B2B Marketing Strategy
Client Relationship Management
Digital Marketing, PPC, SEO, SEM, SMM
Revenue & Profit Growth
New Product Launches
Customer Experience & Success
– Integrating online digital marketing initiatives (Pay Per Click-PPC, Search Engine Optimization SEO, Social Media / Mobile / Content / email marketing)
– With offline channels (writing, producing, directing, placing and tracking – TV, radio, print) and sales teams (generate leads , collateral materials, training field reps and call centers, Sales Channel Management)
If your Marketing department does not fail occasionally, they are not trying everything they can do to drive revenue.
Has your Marketing leader driven $80k in sales in 51 seconds on CNN? $2 million in sales in 93 seconds on QVC? I have.