Chief Marketing Officer – Senior Vice President of Marketing
DATA – DECISIONS – STRATEGY – TACTICS – EXECUTION – TRACKING – ROI – REPEAT
Strategic Marketing Executive with a history of tremendous success in digital and traditional marketing; deep understanding of SEO from code level up. Creates and executes integrated marketing strategies that have driven revenue to surpass $1.4B. Blend of start-up and Fortune 500 experience, bringing unique experience in all marketing channels. Pro-active member of the Executive Team and builds alignment with sales forces to accelerate profitability through drastic gains in marketing campaign ROI. Highly skilled in creating brand messaging that radiates within target audiences and influences consumer behavior.
Strategic Planning & Execution
B2C & B2B Marketing Strategy
Client Relationship Management
Digital Marketing, PPC, SEO, SEM, SMM
Lead Generation / Customer Acquisition
Revenue & Profit Growth
New Product Launches
Customer Experience & Success
Select Career Highlights & Professional Impact
- Doubled revenue from $700M to $1.4B in 1 year and generated significant ROI at APMEX utilizing $6M PPC budget and strategic digital marketing efforts.
- Built marketing infrastructure for MediGain, delivering and executing marketing strategies that have increased revenue from approximately $3M to nearly $50M in 3 years.
- Accelerated revenue at start-up, Data Drive Thru to $10M+ in sales in 18 months with $200K budget.
Due to my successes as the VP of Marketing at MediGain, I was asked to speak at the B2B LeadsCon in NYC Aug. 2015 on “Lead Acquisition: Finding the Right Prospects” – helping my Marketing Executive peers understand how social, mobile, SEO, and lead nurturing can drive client acquisition.
Following that, I was asked to present on an international FierceCMO Oct. 2015 webinar on the topic of “Boosting B2B Demand Gen Efforts” instructing BOTH B2C and B2B marketers, on the newest technology and best practices for leveraging marketing technology solutions to manage the customer experience and drive sales, create effective content throughout the buyer journey and determine the right KPIs and metrics for a successful program.
Proven ability to build, lead and mentor award-winning Marketing and Sales teams to record-setting results in the Healthcare, Consumer Electronics, Financial Services and Hospitality industries by:
– Integrating online digital marketing initiatives (Pay Per Click-PPC, Search Engine Optimization SEO, Social Media / Mobile / Content / email marketing)
– With offline channels (writing, producing, directing, placing and tracking – TV, radio, print) and sales teams (generate leads , collateral materials, training field reps and call centers, Sales Channel Management)
If your Marketing department does not fail occasionally, they are not trying everything they can do to drive revenue.
Has your Marketing leader driven $80k in sales in 51 seconds on CNN? $2 million in sales in 93 seconds on QVC? I have.