As the marketing world becomes more digital the strategies and tactics used for B2C and B2B become more similar. If you are in B2B go ask your clients, “If you wanted to find a company that does for you what we do for you – what would you do?” You will find that the vast majority will say, “I’d sit down at my computer and Google….” then LISTEN. They will be telling you your primary keyword(s).
A couple of decades ago it was easy. There were just a few TV stations, a few newspapers and a few radio stations. You would go for reach and frequency and have a good chance of hitting your target clientele – whether it was B2B or B2B. Now there are hundreds of TV channels and billions of web sites.
Either way, B2B or B2C, you have to be there when they are looking – you don’t that many chances at them anymore. Either way, you have to find your keyword (what you are, what you do, what you want to be know for) and built your strategy from there.
It seems that the main difference between B2C and B2B is whether they are sitting on a couch or behind a desk. You still have to adress the big 3:
* Save me time.
* Save me money.
* Make my life easier.