All posts by clint

Ethical SEO

SEO is complex.  SEO is maddening.  SEO is confusing.  But more than anything  SEO is EFFECTIVE.

It is unanimously agreed that SEO is the top source of driving targeted traffic to sites. Everyone wants top SEO rankings.  The problem is, you look at the SERPs (search engine results pages) and you find sites there that you don’t expect to.  You see sites that are filled with spam, you see sites with no content, you see sites with no inbound links.

And worst of all is what you don’t see – YOUR site.

It makes no sense – you’ve done everything you can, followed all the rules and still your site is no where.  How are these other sites that don’t belong there holding on to your coveted spot?

The truth is, as smart as the engines are, they don’t catch all the garbage sites out there as quickly as we would like them to.  There are 2 things we can do to help eradicate this problem.

1.  Report any and all spam and garbage sites to Google (and the other engines you use).  This is not being a tattle tale, this is not going out for revenge.  This is simply asking Google to uphold the rules that they are asking you to follow.  It is saying, “I’m playing fair here, so level the playing field so my competitors that are “less-than ethical” don’t rule the SERPs”.  To notify

Google of a spam site, click here:
http://www.google.com/contact/spamreport.html

2.  The second thing you can do is follow best practices 100%.  Be aggressive, be proactive, but be ethical.  The more people insist on “black hat” tactics, the more sites we’ll see that are sneaking by Google.   Know that with active efforts Google is making daily to weed out spam – you have everything to gain by patiently, aggressively and ethically optimizing your site.

Share

Secrets of SEO

  

The Secrets Of SEO

 There is so much information floating around out there about Search Engine Optimization (SEO) and how to get some rankings. So much of it is contradictory and confusing.SEO Secret # 1: There are no secrets! 

The search engines make it all very public and clear what you need to do to get top rankings. The success lies in the details and proper implementation. But there is no top secret, proprietary technique for getting top rankings. secrets, but that doesn’t mean there isn’t information you need to know, such as:1) If you don’t optimize your site, you won’t get top rankings.
2) Your site structure matters!
3) Don’t just focus on small keyword list that is made up of the most popular and competitive keywords.
 

It really is that plain and simple. If the engines can’t spider your site and you don’t have links and strong content, you don’t stand a chance against the sites that do have all that in place. So many people don’t want to spend money on SEO, or are afraid to take the plunge but then they can’t understand why they don’t have rankings. So maybe there is a secret – maybe the secret is take action and get your site optimized! I can’t tell you how often people have said to me “I know my site is a mess, but I don’t want to spend the money fixing it, so can’t you just throw up some keywords and Meta tags and get me some rankings?” Ummmm, no, I can’t. Your site structure is your foundation. You would never build a house without a solid foundation, why would you build an SEO campaign without a solid foundation?  

You will be missing out on opportunities for great keyword phrases that convert really well. Expand your list. Include long tail phrases. They may have less traffic but they will convert at a higher rate and if you get enough of these phrases they will likely add up to be better than your original list.  

 SEO is changing and evolving so staying current on what the engines are looking for is important. Either hire a firm to get you top rankings or find a way to make sure you stay current with information you can trust.  

Social media and SEO go hand in hand – truth is there is a lot of competition out there for website traffic so why not use all the tools at your disposal? 

 Get out there and be social. You can optimize your site without doing social media, and you can do social media without an optimized site. But why would you? The two enhance and compliment each other. Focusing on SEO without focusing on conversions is a mistake. 

You are going to work so hard, or pay someone your hard earned money to get you top rankings. You can’t afford to ignore marketing issues. Make sure your site is going to convert all that great new traffic you are going to send to your site.  

Google Webmaster Tools and your web stats are a goldmine of information.

Make sure you take time to see what words people are actually using to find your site and see what people do once they get to your site. See how many people link to you and which of those sources are driving traffic. Find out if there are errors on your site. There is so much information to be analyzed; you just need to make the time to check it out.  

Successful SEO requires time, patience, skill, knowledge, persistence, attention to detail, knowledge of HTML, current information and an understanding of marketing helps too – then you can write the best possible text while using the keywords well, and it will also help you write compelling Title and Description tags….OR – the willingness to invest in a professional firm to get those top rankings for you.  

SEO requires time, patience, skill, knowledge, persistence, attention to detail, knowledge of HTML, current information and an understanding of marketing helps too – then you can write the best possible text while using the keywords well, and it will also help you write compelling Title and Description tags….OR – the willingness to invest in a professional firm to get those top rankings for you.  

SEO requires time, patience, skill, knowledge, persistence, attention to detail, knowledge of HTML, current information and an understanding of marketing helps too – then you can write the best possible text while using the keywords well, and it will also help you write compelling Title and Description tags….OR – the willingness to invest in a professional firm to get those top rankings for you. 

  

   

Share

SEO – Search Engine Optimization – Tip

Here’s a quick and easy way SEO tip to see what content your competitors (or even you) have for any given keyword phrase.  

Once you know how much content you both have, you can create an action plan to build more content and beat them out!

In your Google toolbar or the search box on Google.com type in:
 site:website.com Keyword Here

So for example if you wanted to search CNN to see how many pages refer to election you would type: site:www.cnn.com election

Share

SEO Training at eWomen Network

On July 16th I had the opportunity to teach SEO at the 10th Annual International Convention and Business Expo of the eWomen Network.  It was a great crowd with attendees of all expereince levels.  I was surprised at how many of them handled their own site’s Seach Engine Optimization.

I reiterated the most important aspects of SEO.
1) Page titles – you have about a 66 character limit for your page title.
2) Meta Description – This is your “billboard” on Google and other search engines. You have about 155 characters for this section.
3) Meta Keywords – whereas most search engines have started to ignore these they are still somewhat important.
4) Body copy – be sure to incorporate your keywords into your body copy.

For more information contact Clint Hughes at clint@clinthughes.com.

Share

SEO Results #1 on Google

How Clint used Search Engine Optimization to make
Mediaforce Productions the #1 result on Google
.

Terri Howard has a successful video production company in Plano, TX. but she “was lost” when it came to implementing SEO on her web site.  A former associate built the site but never made it “search engine friendly.”  Terri called Clint Hughes – SEO and Social Media Marketing Consultant.

Clint and Terri discussed:
1) What did Terri want her site to do for her business?
2) What did Terri want Mediaforce Productions to be known for?
3) How extensive of a complete SEO and Social Media Strategy was right for Terri and Mediaforce?

Continue reading

Share