SEO and Page Rank

Someone asked me yesterday, “What do you think of PageRank?”  That’s kind of asking “What do you think of sunshine?” Google is the 800 lb. gorilla.  PageRank is part of their “secret sauce” in determining how your site pops up...

SEO Link Building

I just received an unsolicited email from somewhere in India. 1) The #1 red flag – it is addressed Dear Sir/Madam 2) The #2 red flag – the bad grammar This “feels” like one of those Nigerian email scams. Here is what it looked like: Dear Sir \...

Social Media Etiquette

Being an SEO and Social Media Consultant is like being a doctor – whenever you go to a party people pull you aside and ask you how to cure their ills.  It is “the Wild West” out there right now – a lot of “snake oil salesmen”...

SEO and ROI

* The value of SEO boils down to “clicks” – preferably clicks that result in a sale conversion. SEO should be measured on the same cost-per-click basis any search-engine-marketing (SEM) or pay-per-click (PPC) campaign would be – i.e. the basis...

Google Bans Its Own Site!?!

Check out this story http://blog.ineedhits.com/search-news/seo-fail-google-bans-their-own-website-for-cloaking-12028092.html?source=10-08-06SFDIYdiy2h I’ve told you that Google rules are complicated and change all the time – even Google itself can’t...

Testing Your PPC Advertising

I wanted to share a powerful marketing tip with you today.  This is something that when done properly, can improve your results and increase your sales WITHOUT adding a single penny to your costs. This may sound simple – but it is very important for your...