On July 16th I had the opportunity to teach SEO at the 10th Annual International Convention and Business Expo of the eWomen Network. It was a great crowd with attendees of all expereince levels. I was surprised at how many of them handled their own site’s Seach Engine Optimization.
I reiterated the most important aspects of SEO.
1) Page titles – you have about a 66 character limit for your page title.
2) Meta Description – This is your “billboard” on Google and other search engines. You have about 155 characters for this section.
3) Meta Keywords – whereas most search engines have started to ignore these they are still somewhat important.
4) Body copy – be sure to incorporate your keywords into your body copy.
Clint Hughes conducted a workshop on SEO at the eWomenNetwork International Conference & Business Expo, that took place at the Hyatt Regency Dallas, July 15-18, 2010. This 10th anniversary extravaganza attracted over 2,000 professional women and is the largest 4-day women’s business development event of its kind in North America.
Clint joined fellow Panelist Shama Kabani and Moderator Cindy Tysinger to teach a Breakout Session titled, “Search Engine Optimization (SEO) that Actually Works!” Other event speakers included human behavior expert Connie Podesta, NY Times Bestselling Author and CEO of Zappos.com, Tony Hsieh, and renowned motivator Zig Ziglar to name only a few.
Clint Hughes appears on CNN Headline News part of award-winning multi-channel marketing campaigns for Consumer Electronics companies like DirecTV (driving $150 million in revenue) and Data Drive Thru (from pre-launch to millions in revenue in one year).