On July 16th I had the opportunity to teach SEO at the 10th Annual International Convention and Business Expo of the eWomen Network. It was a great crowd with attendees of all expereince levels. I was surprised at how many of them handled their own site’s Seach Engine Optimization.
I reiterated the most important aspects of SEO.
1) Page titles – you have about a 66 character limit for your page title.
2) Meta Description – This is your “billboard” on Google and other search engines. You have about 155 characters for this section.
3) Meta Keywords – whereas most search engines have started to ignore these they are still somewhat important.
4) Body copy – be sure to incorporate your keywords into your body copy.