Being an SEO and Social Media Consultant is like being a doctor – whenever you go to a party people pull you aside and ask you how to cure their ills. It is “the Wild West” out there right now – a lot of “snake oil salesmen” profess to be experts and make promises that can not be fulfilled.
SEO and Social Media are the physical fitness regimens of your corporate marketing body. You can’t get off your couch after years of inactivity and run a marathon. You can’t magically start an SEO and Social Media Strategy and jump to #1 on all the search engines.
Let me give a quick overall answer to one of the questions I am asked most often – “What do I say on the Social Networks?”
Here’s is what happens:
Imagine the Social Media world as a big high school reunion/family reunion/neighborhood block party. What would you think of someone who went around interrupting every conversation trying to sell anyone who would listen a “super magic drink?” People would tune them out and then before long run away whenever that person approached.
Here’s the general rule of thumb:
90% of your Tweets and updates should be informative and/or conversational – 10% should be self promoting. Go back to the reunion/party theme: if you have interesting stories and helpful ideas people will engage you in conversation – your social networking is working. If you ONLY talk about yourself you become a pariah.
You might ask – “What do I say? How often do I say it? I don’t know where to start!” Like a doctor would say, “Stop by my office for an exam and we will run some tests. I’m sure you will be fine.”
So go to my contact page and it will send me an email OR call me – my phone number is right there at the top of the page. Relax, now you have a professional “captain” to help you navigate the choppy seas of social media.