Clint Hughes - Integrated Marketing - Offline and Online/Digital Marketing

Below is a video demo where we had two Microsoft Certified techs against the Data Drive Thru team of an 8-year-old-girl and a chimp. This video helped us win the Last Gadget Standing competition at the Consumer Electronics Show. Being named “Best Gadget on the Planet” gave a huge boost to the launch.

Here is the launch on QVC where I sell The Tornado on this LIVE shopping channel. This turned out to be one of the most successful launches in QVC history. (You can see my disappointment that we sell out so quickly). NOTE – at the beginning are the “teasers” that aired before I went on screen.

Here is the two minute infomercial of The Tornado.

Here is a one minute version where we had the President/CEO/Founder/Inventor issue a challenge. “If you can connect two computers and transfer data faster than The Tornado, I pay you $100,000 dollars.” Many inquired but no one would/could take us up on the challenge.

Here’s the two minute version of the $100,000 Challenge.

The Retail Video Loop. I took elements of the previous videos/infomercials. I designed and sourced POS displays that had a 7″ video screen in the top (picture of the retail POS display below this video). This not only educated the consumer, it eductaed the sales people on the floor. Sales at the retailer increased 15X. Moral of the story: Show and tell = SALES!

Here is the video POS that was placed in a major electronics retailer.

This increased sales by 15 times

We needed a different name and a different configeration to sell on HSN and the Shopping Channel in Canada. We teamed up with the Wiley people for the PC to PC File Transfer For Dummies.