Social Media Etiquette

Being an SEO and Social Media Consultant is like being a doctor – whenever you go to a party people pull you aside and ask you how to cure their ills.  It is “the Wild West” out there right now – a lot of “snake oil salesmen”...

SEO and ROI

* The value of SEO boils down to “clicks” – preferably clicks that result in a sale conversion. SEO should be measured on the same cost-per-click basis any search-engine-marketing (SEM) or pay-per-click (PPC) campaign would be – i.e. the basis...

Google Bans Its Own Site!?!

Check out this story http://blog.ineedhits.com/search-news/seo-fail-google-bans-their-own-website-for-cloaking-12028092.html?source=10-08-06SFDIYdiy2h I’ve told you that Google rules are complicated and change all the time – even Google itself can’t...

Testing Your PPC Advertising

I wanted to share a powerful marketing tip with you today.  This is something that when done properly, can improve your results and increase your sales WITHOUT adding a single penny to your costs. This may sound simple – but it is very important for your...