Someone asked me yesterday, “What do you think of PageRank?” That’s kind of asking “What do you think of sunshine?”
Google is the 800 lb. gorilla. PageRank is part of their “secret sauce” in determining how your site pops up in organic search results. PageRank just IS – it’s part of the SEO game.
You might not agree with Google as to what is relevant; you might not agree as to what is timely; you might not agree as to what is popular; and you might not like sunshine. However, what can you do? You have to play the game if you want to be high in the search results.
The rules change all the time – on purpose. Just as soon as you think you have it figured out Google will tweak their algorithm and you go from the #1 result to the #10 result.
SEO is the physical fitness of your site. You can’t go to the gym once and work out for 30 minutes – then lose 30 pounds – and become the fit “Mr. Universe.” SEO takes constant work (i.e. – working out). You have to keep tweaking your site and your strategy to keep up with the tweaks that Google makes in their algorithm.
Finding someone to help you with SEO and Social Media Strategy is like hiring a personal trainer to help you get fit. In getting personally fit you can read a book and follow the diagrams and see some results taking place in your physique. However, if you REALLY want to see results you hire a personal trainer who will take into account your body type, your diet, your goals and your budget (time and money).
So if you REALLY want results for your company find a certified professional who will take in to account ALL your marketing needs – it’s called Integrated Marketing – bringing all your “traditional” marketing channels together with all these “new” digital opportunities.
One size does NOT fit all – think of me as a digital tailor.